Risk management is still undervalued by many companies. Only 1 out of 10 brands declare having a crisis management plan. Consequences can be disastrous and the point of no return is sometimes reached. Establishing a risk and crisis monitoring solution such as OPINION TRACKER® can help protect you against these risks thanks to a quick detection of negative signals, even weak ones.
- Detect major changes in your environment (policy, legal…) and assess the risks linked to your activity
- Spot signals, even weak ones, of a potential crisis
- Identify players and their level of influence
- Accompany the daily monitoring of the crisis by targeted actions and help your teams measure the efficiency of your chosen strategy