New social networks, diluting of audiences… It becomes increasingly difficult for brands to know and control their communication and to position themselves on their digital tools. OPINION TRACKER®, monitoring and analysis tool, help companies better know their market and clients in order to define relevant communication strategies.
- Identify influencers in your activity branch
- Follow your clients’ conversations about your brand
- Spot critics and advocates for your brand
- Engage in conversations and interact with your consumers
- Define an editorial line for your brand’s website, social networks by adapting conversations to the detected targets
- Refine your brand’s communication on the web
- Measure the efficiency of delivered messages