Lexical analysis of terms used by web users is particularly interesting in order to better understand their expectations, interests and the themes associated with their requests.

The Semantics module gives you dynamic clouds displaying keywords in real-time, for the whole world.

Links appear on mouseover, giving you direct access to the source of these keywords.

This enables you to identify the most common terms used to talk about your brand, or analyze the lexical field used by web users and influencers.

Once this semantic analysis is done, you will have precious indications allowing you to adapt your speech across your various websites and social networks.