An international network

Groupe 361 is an associate member of ICOM, the largest network of independent international communication agencies.


150 agencies throughout the whole world work together every day to conceive and adapt their clients’ campaigns. Founded in the USA in 1950, ICOM relies today on the skills of over 6500 employees.


Groupe 361 uses this powerful structure to deploy international communication strategies for its clients. Native language, local culture, habit of working together, assets that sound like must haves for the performance and efficiency of local communication campaigns.


OPINION TRACKER® is able to implement an international monitoring strategy thanks to a network of 110 analysts in 24 languages and in 110 countries. Huge observatory and trend laboratory, the strength of this network resides in the true understanding of local markets and knowledge of media players.